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Sue Runyon Designs Newsletter February 2008

I have officially been in business a month now. Thanks for
the support! I want to show my appreciation with a
special discount for my newsletter readers. On February
6-8, 2008 you can enter the discount code "HEART" during
checkout to receive 10% off your order and have your items
in time for Valentines Day! Discounts will not appear on
the website except in this newsletter so be sure to tell
all your jewelry loving friends to subscribe.

I've been adding new items every few days. Keep checking
back to see the latest.

WHAT TO LOOK FORWARD TO:

I will have special discounts and/or items available for
Mother's Day, Graduation and for end of the school year
teacher gifts.

For all you fans of keishi pearls I just received a
shipment with many different colors. I have a couple
pieces up on the website and many more to come. Keishi
pearls are made when flakes of shell fall into the mussel
freshwater pearls are cultured inside. The mussel then
covers the shell with nacre forming the lustrous, smooth,
light "petals." They are unique pearls in that they go
with everything from a simple solid t-shirt to an evening
gown. This makes them the perfect set of pearls to pack
for vacations!

JEWELRY TRENDS:

I have delved into the weird world of internet fashion
forecasting and come up with a few of the current and
projected jewelry trends for early 2008. The biggest trend
of note is that jewelry IS THE TREND. Extremely popular TV
style shows like TLC's "What Not To Wear" are educating
women in the art of accessorizing and finding their own
personal style. Take at look at the 2008 campaign
trail for example. You won't see Hillary Clinton without a
great necklace to call attention to her face (and away from
her hips). People are tuning into "Good Morning America"
daily to see what jewelry anchor woman Robin Roberts is
wearing. I confess to watching the FOX show "Bones" just
to see the jewelry.

At the same time women are learning to take clothing
items to the tailor for the perfect fit, they are learning
to customize their jewelry choices for the perfect look.
"Quality instead of quantity" is the catch phrase. Jewelry
artisans and boutique stores are gaining a bigger chunk of
the market from shopping mall jewelry stores and mass
merchandisers because women no longer want to wear what
everyone else is wearing.

The high price of gold is driving the trend toward silver.
This is good news for all those of us who have the cool
undertones of pinks and blues in their skin. For those of
you with peach, olive and coppery undertones, look for
antiqued brass or copper finishes on clasps and beads for
an affordable and flattering look.

JEWELRY BUYING TIPS:

The weakest part of a bead necklace or bracelet is usually
the connection to the clasp. This is where the items will
be stressed from fastening, pulling and mostly from the
stringing material rubbing against the metal of the clasp.
When buying a piece in person, inspect this area well. In
my designs I usually use French wire (tiny coil of wire the
stringing material goes through) to cover the silk or
bead cord to protect it from wear at the clasp. If the
stringing material is tough enough (heavy nylon or metal
cord for instance) this is not necessary. Other designers
use bead tips or crimps or other fastening techniques.
Most connections have a "jump ring" somewhere that is just
a small ring of metal. With rough treatment these can pull
apart so always use care when fastening and unfastening.

Don't be afraid to ask your favorite jewelry artist for a
custom order. Many are happy to work with you and often
small changes can be done at no extra cost. Many
will even do repairs free of charge should your toddler
pull too hard on your necklace or . . .

If you signed up for the newsletter, but did not get it by
e-mail, you probably didn't confirm. Please sign up again
and respond to the e-mail you will be sent from
"listserver@suerunyondesigns." You must
confirm to complete the process. Don't worry, I won't
"spam" you with frequent e-mails and I won't share your
e-mail address with anyone! You can unsubscribe at any
time.

Thanks for all the support!
Sue Runyon

Copyright 2008 Sue Runyon

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Helpful Articles:

Pearl Care Guide

Pearls: Real or Fake?

Green Cleaning Recipes

Custom Order Policies & Pricing

Professional Pearl Stringing / Cleaning / Jewelry Repair Services

 List of Birthstones by Month

 Jewelry Cleaner Recipes


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"Whatever you do, work at it with all your heart, as working for the Lord, not for men."

Colossians 3:23